Robert Birchenough Jr, aka Bobby Diamonds, is Owner of Bobby Diamonds Celebrity Apparel, an apparel boutique located at 129 South Main St in New Hope, PA. It only took one visit to Los Angeles, CA for Bobby Diamonds to be inspired by fashion icon Christian Audigier and his popular designer brands, including Ed Hardy™, Christian Audigier™, SMET™, Crystal Rock™ and C-Bar-A™. Immediately after the plane ride from Philadelphia, PA to Los Angeles, CA, Bobby Diamonds was amazed by the popularity of Christian Audigier’s brands. He was fascinated by the designer’s clothing being worn on the west coast, even famous Hollywood celebrities. Bobby Diamonds made his way to Melrose Avenue where he purchased his first articles of apparel from Ed Hardy™, Christian Audigier™ and SMET™. Feeling like a VIP, wearing Christian Audigier’s designer clothing, Bobby Diamonds decided to focus on supplying Christian Audigier designer brands to customers living on the east coast in the tri-state area.
In 2008, Bobby Diamonds proceeded to open Bobby Diamonds Celebrity Apparel. The boutique was outfitted to deliver and introduce new customers to the wildly popular Ed Hardy® brand. Bobby Diamonds later opened accounts with Christian Audigier™, SMET™ and C-Bar-A™. After being invited to the When I Move You Move tradeshow in New York City, NY presented by Christian Audigier, Bobby Diamonds began to familiarize customers with Ed Hardy® Air Fresheners, Ed Hardy® Bags, Ed Hardy® Belts, Ed Hardy® Intimates, Ed Hardy™ Lounge, Ed Hardy® Scarves, Ed Hardy® Shoes, Ed Hardy® Swimwear, Christian Audigier™ Belts, Christian Audigier™ Air Fresheners, Christian Audigier™ Dresses and SMET™ Shoes.
Bobby Diamonds, born and raised in Trenton, NJ, stimulated by the success of Christian Audigier, "the king of fashion", has developed a passion for fashion in this lifestyle of street couture. Bobby Diamonds plans to make his mark in the fashion industry by launching his created brands Bobby Diamonds and Diamond Girl.